Case Study · Anonymized

From scattered proof to booked calls—fast.

In one week, we turn your real wins into simple proof people can trust: a clear first section on your page, a one‑page summary with screenshots, and one trackable result in GA4 (lead, booked call, or sale).

Booked intro calls
Warm intros from schools
Pilot conversations
Email me the one‑pager
Client (Anonymized)

Founder building early‑career hiring programs with schools and companies. The goal: help students get real experience and help employers find good junior talent.

Before → After · 10‑second scan

Before

Scattered proof in emails/DMs

After

One link with proof + next step

Before

No clear, repeatable position

After

Position others can repeat in one line

Before

No attribution (what actually worked?)

After

UTM/GA4 tracking for leads & calls

What changed

After we published the one‑pager, replies came faster because everything was in one link: the problem, what we did, screenshots, and an easy next step.

  • Example: an email forward from a program lead introducing us to a sponsor.
  • Example: a Calendly confirmation for a 15‑minute intro call.
  • Example: GA4 Realtime showing book_call firing from a LinkedIn link.
Proof (swap in blurred screenshots)
Calendly confirmation
Intro booked • LinkedIn UTM
Dean/Sponsor reply
Warm intro
GA4 Realtime
book_call fired
How we did it (Week 1)
  • Day 1–2: Write a short, clear main message for the page.
  • Day 3–4: Collect proof: emails, DMs, calendar and payment screenshots (blur if needed).
  • Day 5: Build the one‑pager and add your calendar link.
  • Day 6–7: Share a link with UTM tags and watch GA4 Realtime for a lead or call.

Tools: Google Docs or Notion, LinkedIn, GA4, Calendly.

Who this helps

Great fit: Schools, sponsors, and companies that hire interns or junior staff and want quick proof to say yes.
Not a fit: Senior‑only hiring or teams not ready to run a small pilot.

“This finally shows what I do without over‑explaining. I send one link—and people book.”

Shared with permission. Names and logos are hidden. We only add identifying details if the client says yes in writing.

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why this matters

why this matters why this matters

Most brands chase trends.

We refine brands that outlast them.

We refine three levers that compound together: visual direction, content for discoverability, and positioning strategy. The result: clarity others can feel, and proof the internet can find.

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