Ethical Risk & Reputation Advisor | Helping organizations prevent the mistakes that damage people, systems, and public trust. Human-Centered Policy Insight
WELCOME CJ
This suite is your command centre for the next 4 weeks.
You’ll find everything you need here:
your roadmap, homework, files, templates, and brand assets as we build them.
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October 3-7 | Starting at $500
Brand File
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Ethical risk & reputation strategist
Moral compass for complex systems
Understands DEI erosion, policy nuance, government psychology
Known for directness, but needs strategic neutrality
Built trust through insider recognition
Works with dual perspectives: “policy logic” + “human impact”
Advocate for AI ethics, DEI logic layers, and organizational governance
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“I’m not here to find who’s wrong.
I’m here to ensure no one gets it wrong again.”(This becomes his banner, his About section lead, his keynote opener.)
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Government teams
Regulatory bodies
Financial institutions
Mid-size companies undergoing culture audits
Organizations needing objective assessment + solutions (without chaos)
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Turning years of chaos into a clear, hireable advisory brand.
Keeping his directness while presenting neutral professionalism.
Switching from “calling out issues” → “showing solutions.”
Building trust with government without triggering defensiveness.
Simplifying highly complex insights for public audiences.
Navigating public visibility while litigation is active.
Managing ADHD intensity so his brand feels stable.
Learning “government language” instead of direct confrontation.
Entering AccessGov as someone already known but undefined.
Creating content consistently without overwhelm.
Staying inside legal boundaries while still being impactful.
Balancing moral courage with strategic silence.
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A simple, solid identity:
Ethical Risk & Reputation Strategist.
Moral Compass for Complex Systems.A “Switzerland” positioning → safe, neutral, respected. yet still speaking on crucial matters
A clean, credible LinkedIn presence (banner, headline, About).
Messaging that says:
“I don’t burn things down — I prevent future damage.”A way to tell your story without exposing details.
A repeatable content system you can follow
A clear offer organizations can understand immediately.
Guardrails so you dont over-share or overload
A prep plan for AccelerateGov (intro line, talking points, follow-up).
A strategic runway to shift from chaos → authority.
UP NEXT
PHASE 2 — Trust Architecture
define profile — set the unshakable client profile + standards
collect proof — gather testimonials + endorsements
build trust assets — case studies, freelancer POVs, proof points
Key actions completed / to complete:
Capture lived experiences from 10+ years in banking, credit, culture, and risk
Extract and rewrite those moments into case-safe insights
Build his “catalog of credibility”:
• first-hand situations
• patterns he observed
• decisions leaders avoidedPublish credibility-driven content through LinkedIn + The Perspective Edit
Tighten “safe topics” and “no-go” topics to protect neutrality
Outcome:
CJ becomes a calm, credible voice leaders can rely on.
Who you are (front facing)
What you do
Who you help
Why you matter
Clean, simple brand identity
LinkedIn audit
Messaging baseline (your story → 1 line)
LinkedIn Start-up Agenda - November 26 2025
Upload Banner, About and new Headline.
Delete old/irrelevant posts
Brainstorm introductory Newsletter Topic -
Potential Names:
The Blind Spot Brief- sees what others miss and explains what it means.
The Quiet Risk Report
A bi/weekly/monthly briefing on the risks leaders don’t see, the behavior patterns their teams can’t articulate, and the decisions that quietly shape reputation, trust, and culture.
Built for executives who want clarity without noise, and insight without drama.
Create first 7 posts around new brand