🤔How to Narrow Your Focus as a Creative Entrepreneur: Strategies to Avoid Overwhelm
As a creative entrepreneur, it’s easy to get swept up in endless ideas and exciting projects. But often, the challenge lies in narrowing your focus to ensure that your efforts align with both your passion and profitable opportunities.
Let’s explore some strategies that will help you streamline your efforts and create lasting impact, without the overwhelm.
1. Identify Your Core Offering: PS.G (Product, Service, or Good)
First, get clear on what you're offering. Ask yourself: is this a product, a service, or a good (PS.G)? Understanding this distinction is crucial because the approach to marketing, delivering, and scaling each will vary. Once you've identified this, you can begin to focus your efforts more effectively and tailor your business model.
Key Consideration:
If it's a product, what makes it unique?
If it's a service, what problem does it solve?
If it's a good, what need does it fulfill in your target market?
2. Who Am I Going to Take Care of With This?
Clarify your target audience. Knowing who you’re going to serve is just as important as what you’re offering. Are you helping parents with educational tools, like your conversation cards? Or maybe your focus is on educators looking to incorporate critical thinking into their curriculum?
Actionable Tip:
Create a profile of your ideal customer. Understand their pain points, desires, and the specific challenges they face. By knowing who you’re taking care of, you can create more targeted messaging and offerings that speak directly to them.
3. Clear Specifics: The Who, What, Where, When, Why, and How
To avoid overwhelm, get specific with your projects. Take time to outline the details of every idea or project you're pursuing. Focus on:
Who will benefit from this idea?
What exactly are you providing?
Where will this take place (online, in person, specific markets)?
When will it launch or be completed?
Why is this important for your customers and business?
How will you execute the idea?
These specifics will help you create a focused plan and avoid spreading yourself too thin across too many ideas.
4. Prioritize Projects: Align Passion with Profitable Opportunities
Passion is a driving force for most creatives, but not every passionate idea is profitable. The key is to balance what you love with what can sustain and grow your business. Prioritize projects that:
Align with your core values and vision.
Have the potential for long-term profit and growth.
Offer the highest return on investment (ROI) in terms of time, energy, and resources.
Practical Step:
Create a simple matrix to evaluate your ideas based on two axes: passion and profitability. Focus on projects that score high on both. For the visual learners here are some examples of what that looks like:
Event Planner
Low Passion, Low Profitability: Small Local Events – Low excitement and limited financial gain.
High Passion, Low Profitability: Charity Events – Highly fulfilling, but not very profitable.
Low Passion, High Profitability: Large Corporate Events – Very lucrative but can be less inspiring or creatively satisfying.
High Passion, High Profitability: Destination Weddings – The perfect blend of creativity and financial reward, aligning passion and profitability.
Coach
Low Passion, Low Profitability: Generic Online Course – Low engagement and minimal returns.
High Passion, Low Profitability: Free Coaching Webinars – You enjoy them, but they don't directly generate income.
Low Passion, High Profitability: High-Ticket 1:1 Coaching – Lucrative, but can feel draining if it's not your favorite way to coach.
High Passion, High Profitability: Group Coaching Program – A balanced option where your passion aligns with financial rewards.
5. Lifetime Value of the Customer: Think Long-Term
When building a new legacy, it’s essential to think about the long-term value of your customers rather than focusing on short-term gains. Each customer represents an ongoing relationship that, if nurtured properly, can bring recurring business and referrals over time.
Key Reminder:
Don’t just think about how much a customer will spend with you now; think about their lifetime value. How can you continue serving them with additional products, services, or experiences that align with their evolving needs? This mindset shift is crucial for building a legacy business rather than a side hustle.
6. Legacy Business vs. Side Hustle
For many creative professionals, the temptation is to juggle multiple side projects. But there’s a key difference between building a legacy business and running a side hustle. A legacy business is built on a long-term vision with sustainable growth, while a side hustle often focuses on short-term profits.
Invite your audience to explore this concept further by sharing your video on Legacy Business vs. Side Hustle, where they can learn how to shift from short-term thinking to a legacy mindset.
7. Free Training
To help you narrow your focus and start building a lasting legacy, I invite you to join our free training, where we’ll go deeper into these strategies and show you how to align your creative passion with a profitable and sustainable business model.
instant access to our signature programs: YOUR MAGNETIC MIND, plus our 3-month self-paced program UNSHAKABLE CONFIDENCE. Stay subscribed and access all content year-round.
