Executive Overview
The Executive Discipline of Identity Leadership
The Chief Identity Strategist™ (CIS) Certification is the first and only executive-level professional designation in
identity leadership—training strategists to architect the behavioral, narrative, and reputational systems that define
how organizations and leaders show up at the highest level.
Most certifications teach you how to build campaigns.
This one teaches you how to build legacy.
Year 1 Target
$350K–$400K
Founding cohort + 2–3 additional cohorts and 1–2 licensing agreements.
Year 2 Target
$900K+
Scaled cohorts, department & consultant licensing, first enterprise agreement.
Year 3 Target
$1.5M–$2M+
Full 3-level pathway + mature B2B licensing ecosystem.
Positioning & Strategy
Category Creation & Strategic Positioning
CIS is positioned as an executive discipline—closer to audit, governance, and leadership than traditional brand or
marketing training. It formalizes identity strategy as a role, a responsibility, and a credential.
“Chief Identity Strategist™ — the executive discipline for reputation, leadership, and legacy.”
Built For
Brand directors, chief brand/communications officers, senior consultants, agency principals, corporate strategists,
and founders building institutions—not just companies.
Unlike Branding Courses
CIS moves beyond campaigns and visual refreshes into identity governance, behavioral systems, and long-term
reputational architecture.
Authority Play
Positioning closer to CFA/PMP-style credentials: a signal of rigor, standards, and mastery in identity leadership.
Curriculum Framework
8-Module Executive Curriculum
High-density, framework-driven training for senior operators. Each module ends with an executive-grade deliverable that
can be used with real organizations and leadership teams.
1
Identity Foundations for Leadership
Why identity is a leadership tool, not a creative exercise.
Core Content
- Identity vs. branding vs. expression
- Identity as a decision and governance tool
- Essence extraction and clarity models
- Identity drift as a risk factor
Executive Deliverable: Identity Audit Framework for a real organization.
2
Identity Architecture (Internal System)
Build the structural integrity that prevents drift.
Core Content
- Values → behaviors mapping
- Personality → voice mapping
- The identity promise framework
- Organizational vs. founder vs. product identity
Executive Deliverable: Full Identity House design for a chosen organization.
Certification Structure
Three-Tier Certification Path
Architect complete identity frameworks for organizations and leaders. Ideal for brand directors, consultants, and
strategists ready to move from execution to identity leadership.
Lead organizational identity transformation and train internal teams. Advanced frameworks, advisory rhythms, and
implementation at scale.
Operate at governance level with authority-led mandates and advisory. Build firms, advise boards, and steward the
identity of institutions.
Pricing & Revenue
Pricing & Revenue Architecture
Pricing is aligned with executive education and professional designation markets, while leaving room for corporate
sponsorship and licensing.
Level 1
$4,500
Certified Identity Strategist
Level 2
$9,500
Senior Identity Strategist
Level 3
$15,000
Chief Identity Strategist
Corporate & Consultant Licensing
B2B Licensing Ecosystem
Licensing converts the certification into a scalable B2B ecosystem: teams, departments, enterprises, and consultants
can all license the CIS frameworks.
Model 1: Team Licensing
Per-Seat License
$3,200 / seat
Best for 3–10 person teams.
- Full certification access per seat
- All assessments and materials
- Team progress dashboard
- 1-year credential validity
Model 2: Department Licensing
Unlimited Seats per Department
$25,000 / year
Best for marketing, brand, HR, or communications teams.
- Unlimited certifications per department
- Identity Playbook templates
- Quarterly training refresh sessions
- Dedicated account support
Model 3: Enterprise Licensing
Organization-Wide
$75,000–$95,000 / year
For organizations embedding identity leadership across all teams.
- Unlimited certifications across the org
- Organization-wide identity audit
- Custom governance system design
- Executive coaching for key leaders
Model 4: Consultant Licensing
Agencies & Advisors
$15,000–$18,000 / year
For consultants delivering CIS-aligned work to their own clients.
- Teaching rights for Level 1 curriculum
- Certification exam administration
- Branded materials & licensing badge
- Revenue share: consultant keeps ~70%
Launch Timeline
Recommended 4-Month Launch Track
Launch Level 1 first, then build Levels 2 and 3 as demand, proof, and licensing conversations deepen.
Month 1
Foundation & Curriculum Finalization
~40–60 hours
- Lock in 8-module structure and learning outcomes
- Finalize assessments and certification requirements
- Design CIS brand elements and assets
- Select learning platform and set up payments
Months 2–3
Content Creation & Platform Build
~120–150 hours
- Record 8 executive modules
- Create workbooks, templates, and frameworks
- Build case study library
- Upload and structure inside platform
Month 4
Founding Cohort Launch
~60–80 hours
- Invite 10–15 vetted professionals
- Deliver live sessions and refine in real-time
- Gather testimonials and case studies
- Prepare for evergreen + licensing plays
Sales Page Copy
Enrollment Narrative & Positioning
Most leaders don’t fail because they lack vision. They fail because they lack identity.
The Chief Identity Strategist™ Certification is the only executive designation that trains professionals to architect
the behavioral, narrative, and reputational systems that define how organizations and leaders show up at the highest level.
This is not branding. This is not marketing.
This is identity leadership—and it’s the missing discipline in most boardrooms.
Identity drift is the silent killer of organizations.
- Brands that used to stand for something now stand for everything.
- Leadership teams speak in conflicting voices across channels.
- Employees can’t clearly articulate what the company believes.
- Marketing changes tone every quarter chasing trends.
- In crisis, nobody knows how to respond because there’s no identity bedrock.
Brand Strategy
- Market positioning
- “How do we compete?”
- Lives in marketing departments
- Executes campaigns
- Reactive to trends
Identity Strategy
- Organizational integrity
- “Who are we and how do we govern?”
- Lives at the leadership level
- Designs behavioral systems
- Proactive in legacy
Who this certification is for
- Brand directors ready to move beyond “marketing person” status.
- Senior consultants who want boardroom-level mandates.
- Chief brand/communications officers shaping institutional reputation.
- Agency principals positioning their firms as authority partners.
- Corporate strategists and founders building institutions, not just brands.
Official Credentials
- CIS™ designation usage rights
- Premium certificate and digital badge
- Directory listing as a Chief Identity Strategist
Executive Frameworks
- Identity Playbook templates
- Governance and drift-detection models
- Assessment tools and strategic scorecards
Support & Growth
- Alumni network access
- Annual mastery update session
- Priority access to advanced trainings
Investment
Level 1: $4,500 · 10-week executive certification designed for working leaders.
Payment options and corporate sponsorship paths are available.
Your identity is your authority.
Most professionals spend their careers building skills.
The ones who lead spend it building authority.
The Chief Identity Strategist™ Certification is how you become indispensable when identity, reputation, and legacy are on the line.
Apply for the Chief Identity Strategist™ Certification →
Limited cohorts. Application required. Enrollment opens on your internal launch date.
Application
Apply for the Chief Identity Strategist™ Certification
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